About Us
David Craford
David Craford
Chief Commercial Officer
David Craford leads the company’s overall marketing, sales and customer support strategies and operations. He has 20 years of experience in the life sciences industry with a proven track record for building new markets and establishing market leadership.
Prior to joining Pathwork, Mr. Craford was Vice President of Business Development at Affymetrix, Inc., where he held various business development and marketing leadership roles. Previously, Mr. Craford held senior sales positions with Amersham Life Sciences, Inc. and at BTX, a life sciences instrumentation company.
Mr. Craford received a B.A. in biochemistry and cell biology from the University of California, San Diego, and an M.B.A. with a focus on marketing and finance from the Haas School of Business at the University of California, Berkeley.